Creating the website sales copy for your eBook can be challenging. A great deal of copywriting knowledge must be put into place if you want to succeed as a business owner online. If you're just selling a $19 ebook, then maybe the sales copy of the products that you're promoting doesn't have to be world class. But if you're selling a product for $500... the sales copy has to be on point.
It would incredibly expense to hire a good copywriter. You could easily spend at least $5,000 on a copywriter if you don't know what to do. If you don't have the money for a copywriter, you may just have to take a different route in your internet marketing business. You can either get the resell rights to a product that you're selling, or simply enter into the world of affiliate marketing.
In both scenarios, the product and the sales letter is done for you. All you need to do is market it. And this is actually the easy part. You want to find a handful of marketing strategies that you can do on a daily basis, and start focusing your energies on these techniques alone.
Anything that is a distraction or that causes you to deviate from your marketing plan, you need to stop it and end it, and start focusing more on how you are going to get people to visit your website so that they can buy your ebook. So how do you get people to your website and reading the sales copy for your book? Here's one way to do it:
1) SEO
SEO stands for "search engine optimization". It's the process of choosing keywords related to your website, and structuring it in a way that gets you ranked high in the search engines. Now you can't just rank for any old keyword. If you get a number 1 ranking in Google but it's for a keyword that only 20 people a month are searching for... your efforts are futile.
You should be striving for keywords that get at least 50 searches a day. That's 1,500 searches a month - and that's just 1 keyword. Imagine if you had 1000 keywords that you could rank high for. SEO is something that isn't going anywhere no time soon, so take your time, and make sure you follow the rules of search engine marketing effectively. Here's another way to get traffic to your eBook sales page:
2) PPC
I know I'm killing you with all the abbreviations here but "PPC" simply stands for "pay per click" marketing. The biggest player in the PPC world is Google AdWords. For a small fee, you can promote your business for a low click price, and possibly make money when someone clicks on your ad.
There's more to the Google AdWords game and there are a ton of books written on the subject. You should make it a point to learn as much as you can about AdWords, and how it can help to make your business more profitable today.
With these 2 traffic tips, getting traffic to your eBook sales page is easy. Simply implement the strategies, and watch the income rise on the monthly basis.
Good luck with using these tips to boost your business profits today.
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